Roku is moving into the e-commerce space with Walmart.
Roku shares rose on Thursday after the company announced a partnership with Walmart to make streaming TV the next frontier of online shopping, closely tied to the entertainment e-commerce store. In addition to the QR code, viewers will be able to use their remote device during TV commercials to select a product and directly switch to payment using Roku Pay, Roku’s payment platform.
Walmart will be an exclusive retailer that allows streamers to shorten the time from inspiration to purchase as Walmart products run directly on the streaming platform Roku. By clicking Accept on the Walmart checkout page, the order will be processed instantly and the email details will be followed by the shipping, return and support information.
“No one has cracked the code for video purchases. “Working with Roku, we are the first to bring marketers the new customer shopping and payment experience on their home screen – their TV,” said William White, director of marketing at Walmart.
This is the first pilot program to combine fun with transactional trading. Roku shares rose $3.35, or just over 4%, to $81.93 in after-hours trading on Thursday.
“For years, streamers have bought new Roku devices and signed up millions for subscriptions through their Roku remote. “Streaming Commerce brings the same simplicity and convenience to sellers and buyers,” said Peter Hamilton, Director of Roku TV Commerce.
OneView, Roku’s streaming TV ad buying platform, will have a unique opportunity to trigger and measure its TV commercials. Marketers use Roku Brand Studio to create creative and branded content designed for streaming and shopping.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
