Fanatics, a collectors and sporting goods giant, has hired former Dick Clark Productions CEO Mike Mahan as CEO of Fanatics Collectibles as part of a new business division that includes Topps (which Fanatics recently acquired from Michael E .), Candy Digital, located in NFT and zerocool digital collectibles and space, Fanatics entertainment and pop culture collectibles brand.
Mahan will report to Michael Rubin, founder and CEO of Fanatics.
Fans say Mahan will help move the company further into content, and in his hiring statement, he writes that the move makes sense because “the vast market for collectibles will become the engine of content driven by specific products.” .
Specifically, the company cites social marketing and influential content as a source of interest as the company seeks to grow its global audience of collectors.
Mahan, a former investment banker, joined DCP as president in 2013. In 2020, he took on a consulting role as vice president at a manufacturing company that supports him. Billboard Music Awards s new year’s eve rockingWith other programs.
“I could not imagine a more perfect future stage in my career than leading incredibly talented teams at Fanatics Collectibles, where I will have the opportunity to combine my entrepreneurial passions that are in sports, marketing and content creation. “I love figurines and collectibles,” Mahan said in a statement. “The world of trading cards and digital collectibles has changed forever in recent years, and these new assets and the connections they create have the potential to bring fans and collectors closer to players, teams and artists than ever before. ”
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
