Film and Television Investment Fund (APX Capital Group) is collaborating with production companies behind a musical biography produced by Danny Boyle. creation stories Create a new British and European arm.
As part of the deal, Herd Productions, created by the founders of Burning Wheel Productions and The Engine Room, will merge with a UK subsidiary of APX to become the company’s in-house division. The financial terms of the contract were not disclosed.
The pack is led by Shelley Hammond (creation stories), Holly Richmond (creation stories), Ben Dillon (the angel fell, X Men first generation) And this is Ellis (Notes on the scandal). According to the company, the initial budget was €100 million (US$105 million) for film and television projects to be completed as a joint venture between the APX network in Europe and the UK, including existing deals such as Malta and Italy. This division develops, finances and produces its own content, the intellectual property is owned by Herd Productions.
Under the terms of the deal, Hammond will join the APX Board in immediate action, with Ellis and Richmond forming the Herd with two APX representatives.
“We are absolutely thrilled to be joining APX on this journey,” said Hamong and Richmond. “From the very first discussions, we knew instantly that we all had a common desire to create both cinematic and episodic content that would resonate in today’s world. With a well-developed slate ready for production, we are excited to begin this next chapter together. ”
Dillon added: “Announcing this joint venture with APX is a very important step for Herd. It gives us a platform to offer a wide range of historical, thematic and culturally relevant films and HETV genres around the world. I know I can speak for the entire team here at Heard and say that we are all very excited and looking forward to the company’s short-term and long-term future. ”
The Heard deal is the latest deal with New York-based APX, whose film and television fund launched in October 2021. Co-produced and earlier this year announced an agreement with Cenya Producciones to develop features for Latin America, allocating 20 million dollars per year for the joint production of Brazil, Mexico and Argentina for the next five years.
Source: Hollywood Reporter

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