Amazon’s annual Prime Day shopping event has been an important part of its online retail strategy. This year, for the first time, it is also counting on its Prime Video division to help drive new Prime subscriptions and sell even more products.
For starters, Amazon is giving Prime members an exclusive first look at the upcoming adaptation of JRR Tolkien’s series. Lord of the Rings. The Sneak Preview is available from July 6th and will only be viewable for 48 hours. Additionally, the company claims to have added 20 Prime members. power rings Series on its watchlist receive invitations to the world premiere of the show in London.
In September, Amazon will become the first tech company to hold exclusive rights to an NFL package when it becomes popular. Thursday night football. Directed by Al Michaels and Kirk Herbstreit, TNF It marks possibly the biggest bet on sports broadcasting.
And Amazon uses it TNF To help sell more products. Starting Wednesday, Amazon will sell a series of big-screen TVs at up to 45% off, so fans can upgrade their living rooms and get them up to speed. Thursday night football A viewing experience.” Amazon will also offer discounts at the NFL Fan Store on its website and will offer significant discounts on Fire TV streaming products.
And then there’s the final crownwhich will stream on Prime Video and Twitch, owned by Amazon. crown pitting MrBeast against Ninja (and their respective teams). League of Legends From Las Vegas, July 9th. Prime members will be able to attend in person or participate in exclusive chats with the chance to win program-related prizes.
It’s all part of a strategy to connect Amazon’s fast-growing video offerings with its core retail business, selling more merchandise and attracting more subscriptions. The Prime Video deals weren’t the only ones revealed on Wednesday (probably the biggest was a free one-year subscription to GrubHub+), but it does show that Amazon is willing to use its entertainment assets to promote other lines of its Prime offerings. Video.
While Amazon has offered some entertainment-related Prime Day deals in the past (think discounted streaming subscriptions), this is the first real attempt at using its proprietary Prime Video programming as part of a promotional push.
“Be the first to see one of the most anticipated shows of 2022 perform, or order your favorite tank product while watching a football game on TV at a great price – that’s Prime’s promise, and there’s never been a better time. to take advantage of all membership offers,” Jamil Ghani, vice president of Amazon Prime, said in a statement. “Prime already offers great value to members. These new offerings and exclusive experiences show how a Premier membership opens up a whole world of potential.”
In other words, the next time there’s a James Bond movie, Prime members will be able to get their first look at it.
Source: Hollywood Reporter
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
