Cinegreen’s First Edition is underway: The Magic of Cinema at the Service of Sustainability

Milan Green Week is always one of the most anticipated events for all passionate people maintenance and environmentally friendly. This year, among the various events that will enliven the city, there is one event that promises to attract particular attention: Cinegreenscheduled for 26 and 27 September at Notorious Cinemas Gloria of Corso Vercelli – Milan, two days of meetings and screenings that combine the beauty of cinema with the commitment of companies towards a more sustainable future.

Cinegreen is not only an event that celebrates sustainability through the big screen, but it is also an example of how it is possible to organize events with a low impact on the environment: thanks to the collaboration with ClimatePartner, the event will be Carbon Neutral: all carbon emissions generated during the event will be compensated by investing in a climate project. This commitment reflects the seriousness with which the organizers address environmental issues and shows that even large events can be organized with a lower ecological impact. Both days will offer both moments of in-depth analysis to engage and inspire institutional guests and the public and opportunities for fun with previews on the big screen.

We start on September 26th with an exclusive interview with Giovanna Iannantuoni, Magnificent Rector of the University of Milan-Bicocca and president of the Conference of Rectors of Italian Universities. The in-depth study, conducted by Pierluigi Sassi, President of Earth Day Italia, environmental economic journalist for L’Osservatore Romano and recognized expert in the field of sustainability, will address the role of young people within major global challenges in light of the findings of the Summit on the Future of New York. After the interview, the host will be enriched by Claudia Segre, a leading figure in the field of finance and founder of the Global Thinking Foundation, for a speech in which, together with renowned exponents from the world of institutions, economics and the third sector, will explore the need for a new alliance between the parts of society to meet the demands given at all levels of the ecological and digital transition, from the need to change the productive economic system, to educational challenges , to the issue of social and gender inequality. .

The first day of the program ends at 8pm with a preview of the animated film The Wild Robotdirected by Chris Sanders and distributed by Universal Pictures International Italyout in theaters on October 10th. The film tells the adventures of Roz, a robot who after a shipwreck lands him on an uninhabited island where he must learn to adapt to the hostile environment, gradually develop relationships with the island’s animals, and be the adoptive parent of an orphan. goose. Roz’s story is a metaphor for adaptation and resilience, and the film promises to be not only entertaining but also educational, highlighting the theme of sustainability in a family context.

An additional appointment awaits the public on September 27: at 8.00 pm the docu-film Libere… di VIVERE written and directed by Antonio Silvestre and produced by Mario Tani for MAC FILM will be screened: it was born from the idea by Claudia Segre to spread knowledge about gender-based economic violence and its devastating consequences, through the real testimonies of women victims of this type of abuse. The screening will be preceded by an Argentine tango performance by Sophie Sperling & Francis Aguilar and will be introduced by Claudia Segre and other distinguished guests including director Antonio Silvestre, lawyer Elisabetta Aldrovandi and actress and testimonial Giulia Cappelletti.

For both days, entry is free while available places last, subject to registration on the website https://tec-com.it/cinegreen-associazione. Cinegreen was created thanks to the collaboration between Technology & Communication and Echo, two leading companies in the panorama of sustainable communication in Italy. The event will also include Notorious Cinemas (confirming its green commitment as a cinema circuit and the Group of which it is a part) and ClimatePartner. The media partner is the Easy4green portal www.easy4green.it, a communication project of Massimiliano Langs.