L’Amour Ouf: the third great French success of 2024
After Something more AND The Count of Monte Cristois once again a French film that promises to explode at the box office. Indeed, Ugh lovedirected by Gilles Lellouche, has already surpassed one million viewers after only one week of operation.
The feature film, based on the novel Jakie loves Johnser, okay? by Irish author Neville Thompson, follows the passionate and chaotic romantic relationship between Clotaire (François Civil) and Jackie (Adèle Exarchopoulos) that lasts more than ten years.
This resounding success is particularly evident among young viewers: 29% of registrations (in the first five days) come from audience from 15 to 24 years oldrepresenting more than 210,000 tickets sold, a figure that rivals some international blockbusters such as Glutton OR Dune.
TikTok: a new dynamic for cinema
Ugh love not only does it attract spectators in theaters, but it also establishes itself on social networks, in particular on TikTok. Young spectators film key scenes of the film during screenings, then share them on the platformcreating a buzz that contributed to the film’s growing popularity.
This behavior, although illegal (filming in cinemas is still strictly prohibited), raises questions about new forms of interaction between young people and cinema. By sharing film excerpts and their reactions, these viewers extend the cinematic experience beyond the theaters, creating a truly collective enthusiasm.
This isn’t the first time TikTok has allowed a film to go beyond expectations. This was the case with the French film Le Permettement, then with the romantic comedy Everything Except You.
This practice can be seen in two ways: on the one hand, it disrupts the theater experience for those who wish to enjoy the film without distractions. On the other hand, it participates in a form of viral marketing, which allows the film to do so gain visibility among a wider audience. For Ugh lovethis phenomenon seems to have had a positive impact, as discussions and shares on TikTok increased interest in the film, thus attracting new viewers curious to live the experience themselves.
Young audiences seem to particularly appreciate the film’s soundtrack. On the model of the great cinematographic frescoes such as The Free by Martin Scorsese or Magnolia by Paul Thomas Anderson, the film is based on iconic hits such as A forest from The cure, Faceless eyes by Billy Idol, Nothing compares to 2U of Prince, but also Rock’n’Roll by Daft Punk and Child in time by Deep Purple.
Targeted marketing to make it “the film of a generation”
Ahead of the release, producer Alain Attal spoke about the ambition behind it Ugh love and the way the film was designed to resonate to a new generation Neighbor BFM.
“The idea is to do Ugh love the film of a generation,” he said. “This is what I really want. Gilles also thought about it a lot, especially in the first part, with the young actors. We see that the music of the film hits home with young audiences. This is exactly what he wanted.
Hugo Sélignac, another producer of the film, added: “You can clearly see that young people between 15 and 25 leave the screenings red-faced. With Ugh lovethrough the film they experience their first great love story. Like us with love story, 37°2 in the morning OR Games for children. These are generational films. I think we have everything for Ugh love.”
Source: Cine Serie
Ray Ortiz is a journalist at Gossipify, known for his coverage of trending news and current events. He is committed to providing readers with accurate and unbiased reporting, and is respected for his ability to keep readers informed on the latest news and issues.
