Short film is part of the celebration of the 30th anniversary of the series starring LeBlanc
Nubank produced the short film Nubancstarring Matt LeBlancactor Friends. The initiative is part of the bank’s campaign in honor of the series’ 30th anniversary, which also includes the installation of four replicas of the program’s famous purple doors throughout the city of São Paulo.
The film also precedes the opening of the exhibition The FRIENDS™ Experience at Shopping Cidade São Paulo, on November 28th.
“In the short film, Matt LeBlanc decides to found his own bank — Nubanc — to overcome the bureaucracies of traditional financial services. The news reaches Brazil, leading Nubank executives to start a partnership with the actor”, declared the institution in a press release. “The short film contains hidden references to Friendsalso known as easter eggsproviding an extra dose of nostalgia to the public.”
The video was created by the agency Wieden+Kennedy SP, and featured contributions from the actor himself. Another five films are part of the campaign and bring Matt LeBlanc exploring the benefits that Nubank offers its customers, such as Nubank+, FGTS and Nu Limite Garantido.
Nubank had a brilliant idea that I loved from the beginning. They are an inspiration to people who are trying to improve their lives. I’m proud to be part of this project and I hope Brazilians enjoy ‘Nubanc’ as much as I do. – Matt LeBlanc
“We look for real connections with our clients’ worlds and authentic ways to deliver our message,” he said. Juliana RoschelCMO of Nubank. “Friends It’s something very special for Brazilians. We are very proud to be able to provide so much The FRIENDS™ Experienceas this unprecedented collaboration with Matt.”
“We have already located dozens of Pix with Joey’s famous phrase ‘How you doing’ and we have several accounts from companies called Central Perk. It’s a great tribute to our customers,” he continued.
Nubank+ customers have a subscription to the Max streaming platform at no additional cost, on the basic plan with ads, where all episodes of the series are available.
Source: Rollingstone
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