Ricardo Arjona is presented to the video “70%”, one of his new tracks

Ricardo Arjona is presented to the video clip “70%”One of the most important themes of his latest album “Dry”.

This launch continues the success of its simple “woman” and strengthens the “dry” position as one of the most important albums of Latin American music, with more than 100 million views on Youtube.

“70%” is a song that He stands out from his acoustic sound and his deep message. The video clip, meanwhile, was produced by the Mexican Ricardo Calderón.

This single is an innovative audiovisual proposal that seeks to reconcile the author’s song as an option valid in the current music industry.

With “dry”, Arjona marks a step forward in the fight to defend musical genres in Spanish And promote diversity in the current music industry, “a market where there is apparently only room for Reggaeton”.