Amazon launched localized versions of its Prime Video service on Monday in key Southeast Asian markets: Indonesia, Thailand and the Philippines. The tech giant has stepped up its subscriber push across three markets, simultaneously launching localized original slates for each territory, as well as discounted introductory Amazon Prime subscription offers.
Amazon Prime Video launched in Southeast Asia in 2016, but versions of the service available in the region have never featured the interfaces, subtitles, and local-language original content offerings common in more developed markets.
That changes on Monday in Southeast Asia’s three biggest markets, where Amazon Prime is relaunched with a seven-day free trial, followed by special discounts that last until the end of the year: 59,000 Indonesian rupees ($3.98) , 149 Thai baht ($4.10). ) and 149 Philippine pesos (US$2.69).
Amazon said its first shows in Southeast Asia will be localized versions of its improvised comedy format. comedy islandto country. The shows, which follow local celebrities and comedians as they become stranded on a tropical island and are forced to participate in unique challenges, are expected to launch in 2023.
Other upcoming Amazon Southeast Asian Originals include two Indonesian films: Siege at Thorn HighDirected by Anwar (slaves of satan) and produced by Come & See Pictures and 4 seasons in JavaProduced by Four Color Films and written by Andin (before, now and after). Ongoing Thai projects include: Three idiots and a ghost, a film based on a novel by Sal Kim and published by Wattpad and produced by Jungka Bangkok; scripted series metal box From writer/director Banjong Pisanthanakun (pay mac), as well as How to pretend in BangkokFrom Halo Productions Executive Produced by Ananda Everingham.
The originals will be accompanied by licensed local content, Korean series and some Japanese anime.
Indonesian titles coming to work include perfect strangersThe local version of the Italian hit, which will be released on October 17th; bad manDirected by Ata Halilintari (November 14) and a horror film Kuntilanak 3Directed by Rizal Mantovan and starring Julie Estell (October 10).
Thailand content includes a pandemic thriller 100 (December 12), a coming-of-age thriller the highest rankstarring Krit Jirapatananuwong (November 14) and action drama My True Friends: The Beginningstarring Ryu Vaciravic and Nac Charlie Trayrat, which opens on Monday (August 1).
The Philippines offers a dramatic comedy Goodnightstarring Christian Bible and directed by June Lana, also opens on Monday; Romance How to love Mr. heartlessstarring Sue Ramirez (August 15) and a surreal drama The weather is good?With Daniel Padilla (October 10th).
Imported content that complements localization launch pads includes a Korean romantic movie Nothing serious and Japanese hit anime demon killer which airs on Mondays. Ron Howard’s Thai Cave Survival Movie, thirteen livesIt will also launch on the service starting August 5th.
“We are excited to increase our investment in Prime Video for consumers in Southeast Asia, making it a truly localized experience, from local content created specifically for our consumers to a localized user experience and the first large-scale local marketing campaign. ,” said Josh McIvor, Director of International Expansion at Prime Video.
Erica North, Prime Video’s director of Asia-Pacific originals, said: “Southeast Asia is a layer of cultures, languages and histories, and there’s really never been a better time to be a content creator or content consumer. the region. in the world. We’re excited to bring our first three local Amazon Originals to a world of fun. comedy island customers in Indonesia, Thailand, the Philippines and around the world.”
Source: Hollywood Reporter

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