Endeavor Streaming has partnered with AiBUY, an interactive commerce platform that integrates with Shopify and Salesforce, to enable customers to add a live e-commerce experience to their own and operated streaming apps.
UFC and New York Fashion Week: The Shows have signed as initial launch partners to use AiBUY’s technology, which features a proprietary overlay that allows consumers to purchase products while streaming content live.
“This new interactive feature underscores Endeavor Streaming’s commitment to platform innovation to ensure we deliver the best streaming solution to our customers,” said Matt Starker, executive vice president of corporate strategy at Endeavor Streaming, Wednesday.
The full release, which is available to customers immediately, comes after Endeavor Streaming launched a beta with NYFW: The Shows, managed by Endeavor subsidiary IMG, last year. While the company did not release revenue figures for the beta launch, Patrick Connors, senior vice president of global brand associations at IMG Fashion Events & Properties, said that NYFW offers the public “the opportunity to shop directly from the catwalk, a natural next step”. step into style.” ” Now, buy now. “
As for the UFC, another Endeavor subsidiary, fans are expected to be able to purchase tickets, merchandise and other products while the game is live, giving the company yet another opportunity to increase sales.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
