Hurry Up Tomorrow, a feature film that expands the universe of The Weeknd’s latest album, debuted badly in theaters and was massacred by critics
Not every pop star project becomes gold – and The Weeknd It has just proven it. Your new movie, Hurry Up Tomorrowdebuted in theaters last week (May 16) and is already considered a fiasco at the box office, getting out of the top 5 in the US.
Described as a visual extension of its last namesake album, the film brings Abel Tesfaye (real name of the singer) playing a fictional version of oneself, dipped in insomnia and on the brink of a psychological collapse. Production also has Barry Keoghan and Jenna Ortega In the cast – she, by the way, has been the target of criticism in the nets for her recent role choices.
Even with more than 2,000 rooms in the United States, the film raised only $ 3.3 million on its debut weekend, far from covering the estimated budget of $ 15 million. Result: only sixth position in the ranking, right behind Final Destination: Bloodlinesthe leader of the week.
Co-wrote by The Weekndthe director Trey Edward Shults and Reza Fahimthe film was announced as a narrative experiment that closes an artistic cycle. The album Hurry Up Tomorrowlaunched in January, even received compliments – the NME dug: “If this is the singing of the Swan The WeekndIt is a decent end. ”
The project seems to be aligned with the artist’s latest movements, who has already revealed the intention of retiring his persona as The Weeknd. “It is a mindset that I no longer want to live,” he told the Variety.
Everything becomes an endless race: more albums, more prizes, more number one. This only ends when you decide to close. ”
He also remembered the show in Los Angeles in 2022, when he lost his voice on stage.
I thought: You lost your voice because you already said what you needed to say. Do not force. End the party at the height. ”
With the album and the movie, Abel It seemed determined to put an end point – even if the box office did not help make it clear. The end of the persona The Weeknd He still remains confused because he said he was not so sure about ending this chapter. It remains to wait to see what will come.
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Source: Rollingstone
Emma Jack is a writer at Gossipify, covering fashion, beauty, lifestyle, and pop culture trends. She stays current on the latest trends and offers readers up-to-date information on what’s hot in the industry. With a background in fashion journalism from Parsons School of Design, she offers a unique perspective and analysis of current trends.
