The decision is part of the company’s strategy to consolidate its streaming services under a unified experience
Disney has announced that the Hulu brand will replace Star in Disney+ internationally later this year, marking Hulu’s first global expansion outside the United States and Japan. The change occurs shortly after the company concludes the purchase of Comcast participation in the service.
The decision, revealed during the disclosure of the results of the third fiscal quarter, is part of the company’s strategy to consolidate its streaming services under a unified experience. “Hulu will become a global general entertainment brand“Said Disney, who plans a reformulation of the Disney+ app with new features and a more personalized interface.
With the technological integration between Hulu and Disney+, the expectation is to offer a more efficient platform for consumers and advertisers. Despite this, Disney has denied that Hulu will be closed as an independent service in the US. Sources linked to the company’s strategy indicate that Hulu will continue to be available separately by at least 2026.
Hulu’s choice as a new international brand instead of Star was seen by analysts as a strategic movement to simplify Disney+ outside the US. Experts point out that the Star brand had different meanings in various markets, especially in Asia, which generated confusion between users.
Source:Deadline
Also read:‘Lilo & Stitch’ gets debut date on Disney+
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