Marketing Executive Carol Goll Leaves ICM Partners to Join Range Media (Exclusive) –

Carol Goll, a marketing executive with 15 years of experience at ICM Partners, where she is a partner and head of global brand entertainment, is departing Range Media. the hollywood reporter exclusively learned. There, Golly will serve as Partner and Head of Brand Marketing, focusing on developing the brand management and development of the company’s brand and corporate representation departments.

Range Media Partners was formed in 2020 by former CAA agent and production executive Peter Mitchell, along with several agents with high profile clients who left CAA, UTA and WME to join the company.

“Carol has been an absolute force in the marketing world, building the highest level of brand relationships and working with the industry’s top talent in film, television and music,” said Sandra Kang, Managing Partner at Range Media Partners. “We are excited that her experience and leadership will expand our work with brands and sponsorships across the entertainment landscape.”

Prior to ICM, Golly was CEO of Mercedes-Benz USA for more than a decade, where he expanded the company’s reach beyond traditional automotive communications and marketed the brand in the luxury goods and entertainment industry spaces (Mercedes-Benz Fashion Week and the associations around it – is an example).

Goli served on the entertainment jury at the 2017 Cannes Lions Festival of Creativity (a role that allowed him to contribute to the 2018 book, entertainment art brand, Juried Essay Collection) and recognized by Ad Age as Woman of the Year 2021, thanks to its strategy of focusing on brand building through innovative campaigns. also participated the hollywood reporter Mentoring Program for Women in Entertainment for Big Brothers, Big Sisters during the COVID-19 Pandemic.

Range Media’s customers span industries (film, television, music, sports, technology, literature, activism) and the company is designed to support talent and grow its portfolio of companies; With that in mind, Range’s partner group (of which Goll will soon become the newest member) focuses on talent representation, production, brand storytelling and business strategy to help clients build cultural capital from creative way.