Ed Sheeran’s new album will feature Barcelona’s shirt in the game against Real Madrid

THE Barcelona announced that it will display the logo of the new album by Ed Sheerantitled Playon his shirt during the El Clásico against the Real Madridin the next October 26th. The action is part of the club’s partnership with Spotifywhich since 2022 has promoted collaborations with major international artists.

The album’s logo will replace the streaming platform’s traditional symbol on the Blaugrana uniform, transforming one of the most watched games on the planet into a global showcase for Blaugrana’s new musical project. Sheeran. The women’s team will also wear the special edition shirt in the game against Grenadeon October 19th.

“See my new album, Playin the Barça shirt is one of those moments that I can hardly believe. I’ve always loved football, so taking my music to such an iconic stage and sharing it with fans around the world means a lot to me,” he said. Ed Sheeran.

The partnership follows the Catalan club’s tradition of musical collaborations with Spotifywhich has featured artists such as Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosalía and Drake. These actions seek to bring football audiences closer to pop culture and reinforce Barcelona’s role as a global symbol that connects creativity, emotion and entertainment.

According to the club, the campaign is another step in consolidating the innovative model that combines music and sport. The idea is to strengthen the emotional bond with fans around the world, transforming the field into a stage for artistic and cultural experiences.

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