One of the most important and popular franchises in the world has been acquired by the Embracer Group, the Swedish holding that has recently made a lot of talk about itself with various acquisitions in different fields of entertainment: the last in a row in order, but certainly not in importance, is the new acquisition of IPs related to The Lord of the Rings, JRR Tolkien’s fantasy masterpiece.
This is a certain important acquisition, because of the brand involved, managed, since 1976, by The Saul Zaentz Company. The acquisition provides the ability to use the Lord of the Rings brand for movies, video games, TV series and any other imaginable media. The settlement numbers have not been disclosed at this time, although it is reasonable to expect a very large round of money, given the names involved. The acquisition of IPs related to the world created by Tolkien comes at a particularly favorable moment, because, between the upcoming TV series for Amazon Prime Video and several other projects, the brand is is preparing to relaunch itself to new heights of popularity.
Embracer Group acquires IP rights to JRR Tolkien’s Lord of the Rings and The Hobbit literary works https://t.co/xnqX8qhP2U pic.twitter.com/VGy9lkiI9n
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And, in this regard, the intentions seem very clear: The Embracer Group in fact also plans films and products related to individual characters, such as Gandalf, Aragorn, Gollum, Galadriel, Eowyn. On the other hand, the rights regarding the literary productions remain in the hands of the Tolkien Estate and Harper Collins, although the Embracer Group will have the possibility to match any offer that reaches the two organizations in the event of a sale of the rights on paper. .
Lars Wingefors, Founder and Group CEO of Embracer Group said:
“I am delighted to see The Lord of the Rings and The Hobbit, one of the world’s most iconic franchises, join the Embracer family, giving us the possibility of new productions in this fantastic world. I can’t wait to see what we can do with these IPs thanks to Freemode and Asmodee.”
Source: Comicbook
Source: Red Capes
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
