Twitter is adding podcasts to the Live Audio tab –

Twitter is adding podcasts to the Live Audio tab –

Twitter will begin recommending and streaming podcasts directly to users as part of a revamped hub that groups live and recorded audio content into categories.

The podcast integration, signaling the expansion of Twitter audio, was rolled out on Thursday to a select group of English-speaking iOS and Android users through the Spaces tab of the Twitter mobile app. Categories in the redesigned tab include News, Sports and Music; Each category includes live audio rooms, replays of recorded rooms, and popular podcast episodes from those categories that will be customized to the user’s interests.

to bring podcast episodes to the platform, a Twitter spokesperson said the hollywood reporter That the company leverage existing RSS feeds and adapt recommendations based on the following topics and general user interests related to their accounts. Users can also submit likes and reactions to podcasts to further customize their recommendations.

As evidence, Twitter appears to be following a similar model to that of Pandora for podcasts, rather than trying to compete with Spotify and Apple Podcasts. The company, which said 45 percent of its US users also listen to podcasts monthly, did not say when it will roll out podcast integration to all users.

“We know that some discussions need more than 280 characters, and connecting people with ideas, content and creators they know and love is an essential part of Twitter, no matter where the conversation takes place,” Twitter said in a Twitter post. . who announced the test. feature.

Source: Hollywood Reporter

You may also like