NBC is considering reducing the network’s prime-time footprint.
according to a Wall Street Journal reports that the station had early conversations about returning to the 10pm ET time for affiliates. Nothing has yet been decided as the matter has not been taken up for formal discussion with the affiliated board.
Such a move would cut NBC’s prime time by seven hours a week for most of the year (probably wouldn’t affect the network’s NFL franchise, Sunday night football, which airs regularly in the fall at 11pm ET, or any of the other primetime sports packages). It would also save the network money at a time when streaming ratings are in steady decline and media companies including NBCUniversal and its parent Comcast are working on streaming properties.
NBC’s schedule for 2022-23, including the 10pm broadcast, is blocked, so the earliest such a move can happen is in the fall of 2023, sources say. the hollywood reporter While NBC has yet to make any formal offers to affiliates, the major stations groups are happy to get the 10 a.m. slot to program for themselves, which can be filled with local news programming or syndicated tariffs.
NBC did not comment directly on the report, but it did. THR The following statement you also provided magazine: “We are always looking for strategies to ensure that our broadcast business is as strong as possible. As a company, our goal is to bring audiences the content they love across broadcast, cable and streaming.
Along with ABC and CBS, NBC has aired at least three hours of prime time for decades since the Golden Age of television. If NBC cuts the hour, its prime-time footprint would be more in line with younger stations Fox and The CW, which have two hours of nightly programming (and three hours on Sundays for Fox).
Primetime cuts will likely mean earlier broadcasts Today’s Show with Jimmy Fallon s Late Night with Seth Meyers and maybe Saturday night liveas the network’s late-night shows currently start at 11:35 pm ET on weekends, while SNL It airs live from coast to coast at 11:30 pm ET/8:30 pm PT on Saturdays.
If NBC makes the change, it would be the second major shift to the broadcast landscape in recent weeks. Earlier this month, Warner Bros. Discovery and Paramount Global agreed to sell a majority stake in The CW to Nexstar. The Texas-based local TV operator, which also owns 35 NBC stations and will benefit from any changes at NBC, plans to review the CW’s programming and strategy.
In 2009, NBC gave 10pm. Jay Leno’s show on weekends to keep the comedian at home after the show the show tonight Conan O’Brien. Although the series was cheaper to produce, the show underperformed pre-season 10pm dramas. the show tonight. NBC canceled the show in February 2010, bought O’Brien’s contract, and brought Leno back. tonight for another four years.
NBC’s 10 pm time slot for the upcoming season will feature scripted dramas Monday through Thursday in the two-hour prime time. Date on Friday and SNL Repeat on Saturday. After the NFL season ended in recent years, the network aired dramas mostly on Sundays at 10pm.
The current list also includes four hours of dramas produced by Dick Wolf ( Chicago shows) and Thursday (law and order), which must have been canceled if NBC had only two hours a night to program.
Source: Hollywood Reporter
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