Snap is processed by video overlay technology

Snap is processed by video overlay technology

Snapchat creator Snap has been sued for copying video overlays and augmented reality features from a rival app it allegedly acquired in 2016. In a lawsuit filed Wednesday in California federal court, Playvuu founder Shane Pollack , accused Snap of stealing the patented technology it demonstrated. Business executives related to the use of filters and special effects.

Pollack founded Playvuu in 2009, an app that offers one-click editing that allows users to add foreground, background, and animations to videos. The lawsuit describes him as the writer, director and pop rapper who created the series. high center and the movie grandeur of gloryBoth aired on HBO Family.

According to the complaint, in 2016, Pollack met Snap chief operating and strategy officer Steve Hwang. He was later invited to file the application at Snap’s Venice Beach headquarters, which is believed to have been a meeting to discuss the possibility of an acquisition. He demonstrated the capabilities of Playvuu and discussed the potential of the technology.

Snap executives present at the meeting questioned Pollack extensively about access to Playvuu’s patents, the lawsuit alleges. Pollack was reportedly asked to email a presentation he showed, with additional information requested by Snap about the overlay and augmented reality technology developed by Playvuu.

“However, within hours of emailing the presentation and other written materials, Mr. Pollack suddenly received a curt reply thanking him for submitting the presentation, but also stating that Snap ‘didn’t see any relevance’ in the technology. of Playvuu,” the complaint states.

Playvuu has accused Snap of copying many of its features over the years. He pointed to a 2017 update that allows users to add overlays, filters, and similar special effects to Playvuu.

Snap did not immediately respond to a request for comment. He is represented by Michael Horikawa and Christopher Kao of Pillsbury Winthrop Shaw Pitman.

On Monday, Snap reached a $35 million settlement to settle a class-action lawsuit that accused certain features of the app of violating Illinois’ biometric privacy laws.

Source: Hollywood Reporter

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