Content creator and producer Asacha Media Group (AMG) said on Tuesday it has acquired Paris-based production company SRAB Films, which produced Ladj Ly’s. the miserable which was acquired by Amazon Studios following its world premiere at the Cannes Film Festival in 2019.
“This acquisition will accelerate Asacha’s development as an independent European production studio dedicated to scripted content,” said the buyer, a multinational producer based in Paris. Financial terms were not disclosed.
SRAB Films was founded in 2015 by Toufik Ayadi and Christophe Barral. The studio also produced Kerry James and Leila Sais. street flow (Surroundings) for Netflix. The SRAB will have holy omerAlyssa Diop’s first feature film, in competition at the Venice Film Festival.
“The acquisition of SRAB is in line with AMG’s strategy to produce premium and innovative content.
streamers, TV stations and cinemas in Europe and the UK, while promoting new
The generation of talent”, say the companies. “The transaction is in line with Asacha’s partnership and business approach, as Toufic Ayadi and Christophe Barral become shareholders of AMG at the same time.
They added: “SRAB will benefit from AMG’s creative network and collaborative approach to leverage the studio’s ability to bring together the best talent in the industry to work on projects for French and European broadcasters. European co-production between SRAB and other AMG products
The companies are already in the project”.
Asacha owns seven manufacturing companies in Europe, including France and the UK, including the Kabo family (Mixed) and images of the Red Planet (death in paradise). The group’s consolidated revenue now exceeds 230 million euros ($231 million), Asacha said.
“We are delighted to welcome SRAB to Asacha,” said Gaspard de Chavaniac and Marina Williams, co-executive directors of Asacha. “This acquisition allows Asacha to strengthen our talent pool, accessing the best talent from the next generation of cinema. Christophe, Tufik and the Asacha team share a common vision for premium, ultra-creative movies and series. We look forward to supporting SRAB with the production of future films in the series for theaters and streaming platforms.”
Baral and Ayadi added: “We are very proud of the trust that Asacha has placed in us with this investment in our mission to bring new talent to the forefront of our industry. Joining Asacha will help us face many great challenges while staying true to our core beliefs and values.”
Source: Hollywood Reporter
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