Snoop Dogg’s flagship clothing store in Inglewood will have a new neighbor next year: a Funko retail experience that starts with a partnership with the rapper called “Tha Dogg House.”
The store will open in early 2023 and will feature a Snoopy wall for fan photos and a Pop! Figures inspired by him, plus exclusive collectibles.
“This new store stays true to who I am as a businessman and rapper,” Snoop Dogg said in a press release on Monday. “I can’t wait for my fans to experience it, touch it, feel it. Once you see it unlike anything else in the world, ‘Tha Dogg House’ will blow your mind. ” (He also recorded this video, which was played during the event.)
The Everett, Washington-based company announced the new location as part of a press day ahead of its first investor event. CEO Andrew Perlmutter said the company’s current priorities fall into four key areas: maximizing its core pop culture collectibles business; Continue to expand into international markets; Increase your direct-to-consumer presence, including allowing customers to “Pop! Yourself” through the website and launch innovative product lines such as candy and puzzles.
Funko has revealed that it will make its first appearance at Comic Con Brasil, revamp its website and embark on a tour to celebrate its 25th anniversary. Starting in June 2023, the Fun on the Run tour will make 25 stops before San Diego Comic Con. Vice President of Marketing Dave Bere said during the event that it is an effort to provide a memorable experience for fans who are unable to attend the mega conventions in SoCal and New York.
Also at the event, Funko CFO Jennifer Fol Jung spoke about the company’s growth since its 2017 IPO. Its revenue has doubled from $516 million that year to just over $1 billion in 2021; Since last year, it has increased from 588 employees to 1,089; And it has expanded its global reach, now selling in 70 countries.
Executives will make a similar presentation to investors this afternoon, focusing on Funko’s five-year strategic growth plan.
Source: Hollywood Reporter
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
