The Founder of LoveShackFancy for Creating His Fabulous Brand and Carelessly Watching “Bridgetton”

Flowers, rose, cake, raffia and bridgeton– Such emotions describe the American fashion brand LoveShackFancy. Clues from a bygone era, its founder Rebecca Hessel Cohen was able to create a brand of eye-catching silhouettes with a whimsical history of hand-painted fabrics. But more than a fashion brand, it created a culture around its offer: a way of life, a way of living at home, a way of dressing and a way of enjoying life.

In February, at Paris Fashion Week, LoveShackFancy captured the aristocratic atmosphere of the Paris Ritz and transformed it into a paradise of flowers and pastels. The rooms featured the Fall-Winter 2022 collection. “Our fall collection has a real 19th-century feel to it,” says Cohen. the hollywood reporter. “We were inspired by the Garden of Versailles and its lavish decadence, specifically the 1920s. This collection celebrates traditional silhouettes with a French sensibility to them. This is a modern iteration of vintage luxury.”

Cohen says his original inspiration for LoveShackFancy came from vintage Victorian clothing. “I wanted to create a fabulous brand where there was more, which ended up leading to more than just Victorian, like endless linen, floral, pink, pastel, lace, pearl and together they created something fun and playful.” “Clothes you can wear and feel better, where you can celebrate and live in the moment,” he said.

Cohen grew up in New York with a working mother. seventeen Newspaper. Cohen himself penetrated the fashion publishing world and, at one point, became the editor-in-chief of Fashion and Beauty. Cosmopolitan. In 2013, a big moment in her life, a marriage, forced her to start her own brand.

“After designing my dream wedding dresses for my wedding, I was inspired for more designs. I’ve always been a fan of vintage fashion too, thanks to my mom. “These elements inspired me to create a brand built on special, timeless, high-quality pieces that should be passed on from generation to generation,” she said.

He doesn’t see the world of fashion design and fashion editing as very different. “I observe the association of the two worlds. They go hand in hand when it comes to inspiration. While design brings a new sense of freedom, editorial is what connects the fashion community as a whole. I love the sense of storytelling I learned while working in the editorial office, on the brand side today. “Our story is very important to who we are and it’s what allows us to connect with so many girls.”

Now with 14 physical stores (the last one in Nashville), and under the Net-A-Porter and Nordstrom and Bergdorf Goodman brands, LoveShackFancy has sold out. The line now includes accessories, girls, swimwear, sleepwear, wedding and homewear and engages users on social media, with around 840,000 Instagram subscribers and over 81 million TikTok account views.

“She has been and will always be at the forefront of who we are, and I think that’s what really resonates with the girls who wear us. “It’s for girls who want to dress like a girl, wear a fun, quirky dress and be liked by everyone,” said Cohen, whose brand ranges from Gabrielle Union and Jessica Alba to Jennifer Lopez, Halston Sage, Paris Hilton and Kerry. , to name a few.

Cohen recently watched the second season of Netflix bridgeton And he calls the dreamy fashion of the Regency era of show business, with low necklines, high waists, tailored jumpsuits and puffy names, the main source of current inspiration. “I went through this one day!”

“We are obsessed with how bridgeton “She brought this Regencycore item, an elegant royal gown for the queen as our Bloom gown,” said Cohen. “An elegant and casual piece, this dress is made of dreamy silk chiffon with hand-crafted metallic beads, giving it a modern look of 19th century clothing.”

Soon, the brand will see even more inspiration in Shonda Rhimes’ show. “We are already so inspired, we had A. bridgeton“Filming took place in Paris a few weeks ago and I love the themes as a record of future work,” said Cohen.

As for the brand’s upcoming lineup, LoveShackFancy plans to open more stores and launch “a fun, dreamy eyewear and shoe collaboration,” shares Cohen.

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