$9.4M Beverly Hills Home Design Listed on Metaversion House (Exclusive)

Beverly Hills real estate is transforming.

The 1928 Spanish-style apartment building in Beverly Hills, which goes on the market this week for $9.418 million, comes with an obvious 21st-century addition: Potential buyers also have the opportunity to buy a sister-built home. in the 3D world. Decentralized and Extra $100,000.

Called BH Meta House, and comprised of metaverse developer LEDY and real estate agent Rochelle Atlas Maize, director of luxury properties at Nourmand & Associates, the listing includes the 5,062-square-foot physical home at 607 North Arden Drive, which includes five bedrooms. . The main house and one-bedroom guest house, plus an outdoor pool and terrace covering an area of ​​14,100 square feet.

The home has also completed RTI plans and permits for a new 10,280 square foot, eight bedroom Georgian home designed by Gabbay Architects of Beverly Hills that can be built on the property.

These layouts are now also integrated into the metaversion. A custom 3D finished property owned by LEDY called 607 Beverly Hills MetaHouse is located on a four-story 2×2 lot in Decentralland. It incorporates a unique domestic NFT and gives the new owner the opportunity to organize it, display artwork and other NFTs inside, and have an interactive guest experience. “These are two fer,” says Maize. the hollywood reporter. “You buy a house in an apartment in Beverly Hills and you get a house in a meta version.”

“I’ve been working on it for a few months now,” said Maiz, who came up with the idea from a Beverly Hills landlord who arrived later. The virtual home will be displayed on televisions and monitors on physical property, the Avatar of Corn will also appear in a YouTube video that helps promote the meta home.

Maize — who sold the Santa Monica home last year for $5.1 million in two weeks after inviting several TikTok creators to take over the property he owns — says LEDY contacted him at the same time he was reading. metavers. “I was researching metaversion and got this email saying, ‘We want to chat with you and we like your marketplace offerings.’ Adds Mark Emtiaz, co-founder of LEDY, “Rochelle is well known in the industry as one of the people who thinks shit about her approach to marketing and is open to new ideas.”

LEDY, which builds luxury resorts in Decentraland and Sandbox, originally hired Maize to help them sell this virtual property. He and the developers then decided to partner with the Beverly Hills project, and the two jointly invested in acquiring land for a virtual home in Decentralland. “We spent about $100,000,” Maiz said, adding that the buyer of a physical home in Beverly Hills is not obligated to buy a virtual home. “If they don’t buy the house from Metavers, they will get the NFT of the house,” adds Maize.

“You can go to a house in Decentralland and visit the house and walk around it. “You will live in a decentralized place,” said Mark D’Andrea, co-founder of LEDY.

As a virtual developer, LEDY has already sold one of its resorts under the Extraverse brand, built on Metaversion. Dubbed the New Scirocco and set in the virtual setting of Tunisia, it sold for almost US$110,000 in March this year: “There were 42 transmissions. [cryptocurrency] And that was about $110,000 at the time,” said D’Andrea, a buyer who discovered the project through LEDY’s account on social media platform Discord. LEDY also plans to auction off another one of its resorts (Grand Aurelia located in the Amazon rainforest) on the NFT market at Opensea in the near future.

But LEDY also wants to appeal to shoppers who might not be aware of or comfortable with metaconversion, so the company partnered with Maize.

“In terms of marketing, we want to bridge that gap between real life and virtual life, so we brought in Rochelle to attract potentially interested customers. [in the metaverse] From royal society,” Emtiaz said.