Rock in Rio impacted the economy of Rio de Janeiro by BRL 2 billion

Between September 2nd and 11th of this year, the Rock City in Rio de Janeiro received hundreds of thousands of visitors during another edition of the Rock in Rio🇧🇷 Considered one of the biggest festivals in the world, the event not only boosted tourism in the city, but also impacted the local economy.

According to data sent by the organization of the Rock in Rio The São Paulo Gazette, the festival had an impact of more than BRL 2 billion on the economy of Rio, affecting several sectors and generating more than 28 thousand direct jobs. With concerts by artists such as Iron Maiden🇧🇷 post malone🇧🇷 Justin bieber🇧🇷 Demi Lovato🇧🇷 Armas e Rosas🇧🇷 Måneskin🇧🇷 Coldplay and Dua LipaO Rock in Rio received more than 700 thousand fans.

Electronics

Best sellers: 7 electronics that are successful on Amazon

Pabllo Vittar: new album will be more “nocturnal” than previous ones, anticipates singer

Among the hundreds of thousands of people who visited the Rock City, 420,000 came from outside Rio de Janeiro, while 10,000 came from 31 different countries to watch their favorite artists. The large number of visitors, in this sense, is directly linked to the promotion of the festival, which generated more than 80 thousand spontaneous articles, in addition to 450 hours of exhibition on TV and Radio channels.

only in Multishowpartner channel of Rock in Riothe festival was watched by 13.3 million people — on other Globo platforms, there were 41 million viewers, the best impact of the festival on the channel since 2013. On social networks, the Rock in Rio has been mentioned over 7.9 million times.

At the Facebook🇧🇷 Instagram and twittermore than 409 million impressions and more than 32.5 million interactions ensured the festival had a 117% greater impact compared to 2019. TikTokthe festival’s sponsoring platform, the Rock in Rio received over 7.6 billion views.

Responsible for directly impacting the economy of Rio de Janeiro, the Rock in Rio still generated reverberations in the hotel sector of the city. This is because, according to the Municipal Lodging Union (Hotels Rio), only the second week of festival presentations promoted an occupancy greater than 90% in hotels in all neighborhoods of the city.

“We already expected that this edition of the reunion would be epic, after so much waiting and the desire of our fans to be together again in the Rock City🇧🇷 But, the size that the festival reached in 2022, positions us beyond the largest music and entertainment festival in the world, reaching numbers higher than those of major global sporting events”, he said. Luis JustoCEO of Rock in Rio🇧🇷