Goldman Sachs has agreed to invest $325 million in advertising measurement and analytics firm iSpot.tv, the investment bank said on Wednesday.
iSpot, which measures the effectiveness of television advertising across linear and broadcast platforms, was recently named by NBCUniversal as its preferred trading currency for the 2022 Upfront season. The company, founded in 2012, generates over $100 million in revenue per anus.
Funding follows Shamrock Capital $80 million Investment IT’S FROM, iSpot competitor. Both EDO and iSpot will compete with Nielsen – which was sold to a consortium of private equity firms for $16 billion – as a measurement system used by media companies.
“We believe that iSpot’s leading scale in viewer data and its ability to deliver audiences across multiple screens and measure performance in real-time encourages the company to support the TV advertising ecosystem in advancing industry measurement standards,” he said. Dr. Park. At Goldman Sachs Asset Management. “We look forward to supporting the iSpot team on their exciting journey.”
iSpot just completed a 60 coin pilot with NBCUniversal, including Q1 inventory from the Olympics, Super Bowl and NBCUniversal. WarnerMedia and Paramount used iSpot currency to pilot the NCAA Men’s Basketball Tournament. Prior to the Goldman Sachs investment, iSpot raised $58 million.
“This team modernized television metering and introduced many industry-breaking innovations in our first ten years,” said Sean Mueller, CEO of iSpot. “As we enter our second decade, investment and support from Goldman Sachs will help drive the next generation of innovation and accelerate our ability to be a trusted currency across multiple screens.
Goldman Sachs has previously invested in data analytics, software and marketing platforms including Innovid, GumGum and HUMAN.
iSpot said it will use the investment to drive its growth, including in sales, engineering and product development.
Source: Hollywood Reporter
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