Imax has expanded its partnership with Japanese exhibition giant Aeon Entertainment with a two-site deal.
The new theaters will use laser projection systems at Aeon Cinema Ichikawa Myoden outside Tokyo and Aeon Cinema Shijonawate near Osaka, both large retail outlets. The Japanese deal follows Imax and Thai exhibitor Major Cineplex, who have expanded their partnership to three new laser-powered Imax cinemas in the Southeast Asian market and are at the forefront of Asian cinemas.
“From its growing portfolio of global blockbusters to its return to the big box office, Japan is a thriving market for films with the world’s most passionate Imax fans,” Imax CEO Richard Gelfond told CinemaCon on Tuesday. Mechanism.
In 2016, Aeon Entertainment signed its first big-screen deal with Imax, which aims to grow Japan as the third most profitable movie market by 2021. Imax has tripled its network in Japan over the past decade, with 39 out of 13 screens in 2011.
“We are pleased to announce our expanded partnership with Imax, an innovative technology for an innovative cinematic experience that will add even more value to our theaters,” added Yasuhiro Asada, President and CEO of Aeon Entertainment.
The restoration of the Imax box office in Japan mainly started with the showing of local films. Imax grossed a record $32.6 million worldwide in 2021 in Japanese, up from $2.5 million in 2017.
Japanese anime has been a particularly strong growth field for Imax since recent times. Kaizen Jujutsu 0 until 2020 the demon slayer, The highest grossing Imax film of all time in Japan. Upcoming Japanese titles to be released on Imax screens will include Toho’s Detective Conan: Halloween Bride, Shin-Ultraman and it all Dragon Ball Super: Superhero.
Source: Hollywood Reporter
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