After falling revenues, Netflix should end account sharing. Users who intend to continue sharing passwords will have to pay an extra fee for streaming
Netflix, one of the largest streaming services in the world, plans to change its approach to account sharing on the platform. The practice is common among users around the world and allows only one subscription to be used by more people.
Netflix’s new measure to block password sharing should start from the end of the first quarter of this year, around the end of March and beginning of April, according to Forbes. The decision was officially announced this Thursday, the 19th, during the traditional meeting with the platform’s shareholders, and should start only for subscribers in the United States.
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Although an official date has not yet been set, platform executives are determined to apply the new measure. “As we roll out paid sharing, members in many countries will also have the option to pay more if they want to share Netflix with people they don’t live with,” the company says in a press release.
According to Wall Street Journal, testing with the limitation should start in the United States and then move to other regions. A fee will apply to users who share the account but live in different locations, affecting family members and colleagues who share the service.
It is worth remembering that streaming itself encouraged the practice with publications on social networks. In 2017, account of Netflix wrote that “to love is to share the password.”
Love is sharing a password.
— Netflix (@netflix) March 10, 2017
Currently, more than 100 million people share the Netflix. Also according to the newspaper, company executives are aware that the public should not accept the measure easily, but consider that this is the reason for the drop in revenues.
At the beginning of the transition, the company will send messages to anyone using someone else’s passwords suggesting that these people pay for it. The company is already preparing to face the rejection of most of the consumers. Netflix co-CEO Ted Sarandos warned investors in early December: “Make no mistake, I don’t think consumers are going to love it right off the bat.”
Source: Rollingstone
Emma Jack is a writer at Gossipify, covering fashion, beauty, lifestyle, and pop culture trends. She stays current on the latest trends and offers readers up-to-date information on what’s hot in the industry. With a background in fashion journalism from Parsons School of Design, she offers a unique perspective and analysis of current trends.
