The low visibility of the “BBB23” champion differs from the status of other winners

‘Extra’ reports that Amanda Meirelles fired her social media team for mistakes and allegedly trying to detach her image from fighter Antônio Cara de Sapato, who was kicked out of the reality show for sexual harassment. The two have continued here out of the romantic atmosphere that began in “BBB23”.

This change in communication strategy highlights a problem faced by the last champion of the reality show: the timid presence in the mainstream media and the lack of perspective of a fixed space on TV.

Intensive care doctor, expresses a desire to remain in the spotlight. Signs with an artistic career parallel to the important work with critically ill patients in hospitals.

Unlike other recent ‘Big Brother’ champions, Amanda had little exposure on Globo in the weeks following her triumph.

Coincidence or not, its situation reflects the low audience and lower involvement of the edition that concluded in April, the subject of intense criticism from the public.

Arthur Aguiar (‘BBB22’), Juliette Freire (‘BBB21’) and Thelma Assis (‘BBB20’) have been given more space and invitations to work at the station.

With several off-channel offers, ‘Pãozinho’ refused to do a soap opera and the cactus queen preferred not to launch herself as a presenter.

Meanwhile, Thelminha, who is also a doctor, has agreed to lead a health team at “É de Casa”. Well priced, the contract was renewed at the end of 2022 to continue in the attraction shown on Saturdays.

The three winners went on to various programs on Globo and on the same group’s channels, such as GNT and Multishow, as well as making magazine covers, fashion editorials, advertising campaigns and VIP appearances with a high fee at the events.

Amanda had fun in “Domingão com Huck”. She received a tribute, but she could have had more prominence.

I watched a round of “Dancing with the Stars” from the side of the stage as Juliette and Deborah Secco captured the spotlight from the art judging panel.

A month after the win, television visibility waned. The problem is not with the champion, but with Globo and the press in general.

After a lukewarm edition, which showed the production’s difficulty in giving dynamism to ‘BBB’, the broadcaster prefers to forget what happened.

Vehicles outside Grupo Globo that broadcast the reality show also show no interest in expanding the topic. The former participants had little history.

The “BBB” wears out naturally after 22 years on the air. There is also an exaggerated expectation for a popularity phenomenon. When it doesn’t, it generates frustration.

Seen as a “plant” by some viewers, Amanda Meirelles now faces the challenge of cultivating fame without major media support. Lucky for her to have a loyal fan club.

The best tactic for your new team is to manage a quiet, well thought out range without the desperation to make it appear at all costs. Constant visibility, even if less, will prove more effective.

Source: Terra