‘We make music thinking about social networks, yes’, admits Davi Kneip, voice of the hit ‘Sentadona’

Minas Gerais DJ, producer and singer talks about the project, in collaboration with Luísa Sonza, Mc Frog and Gabriel do Borel, which has exploded into the digital environment and choreographic circles across the country

Anyone browsing social networks like TikTok and Instagram must have already come across some fragment of the hit song and choreography sitting. The contagious rhythm of the funk that counts with the participation of David KneipLuisa Sonza, McFrog And Gabriel of Borel it has been in the national music charts and has been successful among young Brazilians, who never tire of using music in trends and going viral in challenges.

The version of the song in collaboration with the singer of Rio Grande do Sul currently has more than 94 million views on YouTube and another 28 million hits on the video of the original version. The hit is nominated for MTV Miaw 2022, an award celebrating the best of Brazilian pop culture, in the Engaging Choreography and Anthem of the Year categories, competing with big names and longtime public acquaintances like Anitta, Zé Felipe and Ludmilla.

According to Davi Kneip, DJ, producer and singer of Minas Gerais, who is one of the voices of the song, the production of the original version of the hit was completely spontaneous. The development of the lyrics and the clip was done in a single day in a matter of hours. “The voices of sitting they were recorded on a cell phone recorder and produced on a computer that did not have the facility or sounding board to produce music of this size. This was the song I invested the least in in my life, “recalls the singer and producer.

To be successful nationally, Davi has come a long way, but he has always been surrounded by figures from the Brazilian music and entertainment industry. The prospects from now on are that he will be able to participate in increasingly large and publicly recognized projects. The latest version of the 23-year-old is Watch Zoomwhich is a partnership with Nando DK And DJ Alex BNH and features the production of Kondzilla. “When they showed me the song, I really liked the rhythm. It’s a project I really believe in and it can generate engagement on social networks,” she says.

Success on social media

Davi is part of a generation that knows how to exploit social networks to enhance the size and scope of the work he develops. With 3.1 million followers on Instagram and 4.6 million on TikTok, the DJ is successful on digital platforms by showing the “steps” and excerpts of the choreography of his successes.

The video version of sitting in collaboration with Sonza has exploded on social networks with children, young people and adults who surrender to the choreography staged in the video. Davi, however, warns of the need for young artists and digital influencers to use these channels with awareness and to be able to positively influence the audience that consumes this content. At the same time, it recognizes the changing mindset of the music industry and how artists can take advantage of this scenario. “We make music with social media in mind, yes. But I think every artist these days focuses on creating music that can generate interaction on these channels. But if we make music just thinking about it, we can deprive ourselves of ourselves as artists.” .

It was also social media that ended up positively influencing the increase in the presence of funk in the daily life of Brazilians. Today, it’s rare to go to a party and not listen to fast-paced, infectious music like that. It’s even rarer not to see groups of young people dancing in sync to the sound of sitting, would dance, Unroll Bate Game of Rogue and many other hits by famous artists such as Anitta, Pedro Sampaio and Gloria Groove.

Source: Terra

Camila

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.