The broadcaster uses news hosts to say that information is essential to ensure democracy
Anticipating the foreseeable wave of attacks in the electoral race, especially by some presidential candidates, Grupo Globo is launching a new campaign to promote its journalism.
At intervals, 8 different films, lasting between 30 seconds and 1 minute, will be shown showing some of the most well-known journalists of the company’s vehicles.
The first features the host of “Jornal da Globo” Renata Lo Prete, the host of “Jornal Hoje” and “Edições das 18h”, of GloboNews, César Tralli and CBN radio host Milton Jung.
“How does the news come about?” is the title of the campaign and the question that the journalists of the project answer in front of the camera, while interacting in the workplace.
In context, there is a non-explicit critique of fake news and ‘alternative truths’ created by Donald Trump and his disciples. A slogan closes all the videos: “The way to democracy is information”.
The 4 news programs with the best average audience in the country come from Globo: ‘Jornal Nacional’, ‘Jornal Hoje’, ‘Jornal da Globo’ and ‘Bom Dia Brasil’. In pay TV, GloboNews has a strong leadership among news channels.
Despite this power of influence, journalism under the “Globo” brand suffers recurring criticism from those who see a lack of impartiality and explicit editorial bias.
Larger showcase, the ‘JN’ is sorry both on the right led by Jair Bolsonaro and on the left represented by Lula. Host and editor-in-chief William Bonner has the status of their greatest enemy in the media.
In times of political overestimation of modern platforms such as TikTok, good old television (in September it will be 72 years old in Brazil) reaffirms its importance in defining the course of the country.
According to Kantar Ibope, the average is 5h37min. that Brazilians watch TV daily, 25% of the time is dedicated to the consumption of journalism.
A poll sponsored by XP Investimentos revealed that 64% of people believe the news broadcast on TV. Even under attack by those who try to discredit it, TV news resists strongly.
In the wake of the “How does the news come about?” Campaign, GloboNews has begun to advertise the start of talks with presidential candidates in its “Central das Eleições” program, starting on the 25th.
There is still no information on the traditional Saturday with presidential candidates in the “Jornal Nacional”. This is the opportunity that Bolsonaro and Lula have been waiting for a long time to come face to face, live, with the disaffected Bonner.
Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
