Controversy of the calculation sheet of influencers: what defines the “price” of content creators?

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Last week, the “Influencers Swiltheet” controversy became one of the most discussed subjects on the Internet. In the document, which became viral on social networks, great artists and influencers were “evaluated” by agencies and employees who worked with them. Among the main criticisms directed to the famous comments that say that “they do not apply the price they pay” were the ones who appeared more in feedback.

How is this cost-benefit cost calculated?

The response on the “value” of each work can be in smaller detail. Fábio GonçalvesDirector of the talents of Viral nation And expert in the flu marketing market, explains that the definition of the “price” of each influencer goes far beyond the number of followers.

“Factors such as the involvement fee, the relevance of niche, the quality of the contents and the credibility with the public are fundamental. The creators who offer a high connection with their followers and concrete results, such as sales or conversions, are More justifications for the collection of higher values.he underlined.

Lack of communication?

According to the professional, this bad “cost-benefit” mentioned in the calculation sheet may be the result of a lack of communication between the contractor, contractor and intermediaries of the negotiation. “This criticism often reflects a misalignment of expectations between the influencer and the brand or the agency. In some cases the intermediary can also compromise negotiation if not well aligned with the company’s objectives.”He explained.

“Already in the case of the Creator, if it does not provide a proportional proportional to the invested amount, it could be because the partnership has not been strategically planned to exploit its potential. And it does not necessarily have to do with its audience, since there are creators ideal for branding strategies and others for conversion;strengthened Fabio.

Influencers break silence after criticisms of the “secret calculation sheet”

After the controversy, the influencers who were criticized in the calculation sheet decided to break the silence on the subject. Malu Borges He was one of the first to talk about his Tiktok. “For me, all the feedback is valid and it is very important to have, even if anonymously. Because it turns out that sometimes we don’t have it and things go. What else calms that nobody has talked about Maria Luísa guys , Do you know? He underlined.

Álvaro Xaro He also reacted to the comments he received on the delay in delivery of some works. “Date question, in 2024, I was really terrible. It’s true, this person commented well. It was discovered that you liked my publications, many brands have arrived and I thought it would realize everything. Because everything comes From this small head, “admitted the influencer.

Source: Terra

Amanda

I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.