Gloria Pires is compensated for the use of famous memes; Understand how the process works

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“I’m not able to give an opinion”. The 2016 Oscars became unforgettable in Brazil for a reason for the ceremony. The actress Gloria Pires Vitalized on social networks after saying the famous phrase while commenting on the films indicated in the ceremony. The uncomfortable situation generated repercussions and has become a meme on the internet, but has also become a process.

What happened?

Second Leodia portalThe artist sued a school of NATO courses Jesus de Itabapana, in Rio de Janeiro, for the use of his image without permission. The company in question used the meme to advertise one of its courses. In the marketing action, the site brought the question: “What did you think of the calculation class?”. Among the multiple choice answers there was the option: “I’m not able to give an opinion”with the image of Gloria Pires.

As asserted by the artist, the image was not authorized as advertising for the company. Therefore, the school and the owner was ordered to compensate Saucer for an amount of R $ 15 thousand.

Guaranteed rights

There are no rare cases of people who viral on social networks, have their content shared by various pages on the internet and do not receive the value due to their copyright. Marina LuenaA lawyer specialized in digital law, underlines that, even if a person is celebrity and has his image constantly exposed to the public, the exclusive right remains to authorize or not to reproduce his creations and expressions, especially when it comes to commercial use.

“In the specific case of the actress Gloria Pires, we are talking about a violation of the intellectual property, more specifically of copyright and correlated. When this authorization is not given, celebrities (and ordinary citizens) have the right to seek repair for moral damage and materials also may require the removal of its circulation content “He explained.

Seek justice

Second Felipe Salvatorefounder partner of MyhoodStartup specialized in viral videos and content generated by users, the publication made by the Viola School the personality rights of the actress and the intellectual property of Rede Globowhich held the rights to transmit the image in question.

“Those who work with their image on the internet are subject to the same type of problem and should look for legal support if their image is used commercially or vexately without their authorization.”the expert recommended. “However, for those who want to solve without following the legal path, it is important to inform that all social networks are requested by both the DMCA and the civilian brand of the Internet, to provide forms of denunciation against the violation of the rights and rights of the copyright image “he underlined.

Source: Terra

Amanda

I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.