The singer broadens his horizons by focusing on international tours and independent projects outside the group
Lisa, one of the most popular members of the South Korean group BLACKPINKhe took an important step in his career by signing a contract with the agency Wasserman music. The partnership aims to operate its businesses as Internationally touring solo artistconsolidating his global presence in addition to group activities. ;
The decision marks a new phase in the path of Lisawhich stood out for its versatility and influence on the global pop scene.
THE Wassermann music is one of the largest talent agencies in the world, with a portfolio that includes names like Billie Eilish of Coldplay AND imagine Dragons. When you join the company, Lisa it now has a solid structure to plan and execute presentations in different countries, as well as explore new business and artistic opportunities. The expectation is that the artist will release a a series of solo projects in the coming monthsincluded unreleased songs, collaborations AND live events.
Lisa’s contract signing comes at a strategic time
The signing of the contract takes place at a strategic moment, as BLACKPINK is in a transition phase after the tour ends Born Pink. Although the group remains active, the members have sought to develop their individual careers, exploring different areas of the entertainment industry. Lisawhich already has a solid fan base outside of South Koreaintends to further expand his influence with performances at large arenas and international festivals.
The Thai singer, whose full name is Lalisa Manobalhe has already demonstrated his potential as a solo artist with the release of the single LALISA in 2021, which broke records for views and sales. Since then, she has been recognized for her prowess as a dancer, rapper and fashion icon, racking up contracts with luxury brands and appearances at high-profile events. The partnership with Wasserman music strengthens her ambition to become an independent global artist.
In addition to the tours, Lisa should also invest in multimedia projectssuch as advertising campaigns, audiovisual productions and collaborations with other artists. THE Wassermann music it will act as a bridge between the singer and the main music markets, facilitating negotiations and positioning strategies. The agency has already signaled that it intends to collaborate with Lisa on initiatives that enhance her artistic and cultural identity, respecting her roots and at the same time promoting innovation.
The movement of Lisa is seen as part of a growing trend among artists K-pop who seek autonomy and international expansion. With the growing popularity of the genre in countries such as United States, Brazil AND United Kingdomthere is a growing demand for live shows and exclusive content.
The partnership with Wassermann music represents not only an evolution in Lisa’s career, but also the result of the consolidation of K-pop as a global force, with artists capable of competing on equal terms with established names in Western music.
*use of artificial intelligence in research on the topic
Source: Terra

Earl Johnson is a music writer at Gossipify, known for his in-depth analysis and unique perspective on the industry. A graduate of USC with a degree in Music, he brings years of experience and passion to his writing. He covers the latest releases and trends, always on the lookout for the next big thing in music.