
MTV held its national awards party on Tuesday evening (7/26), at the Vibra Hall in São Paulo, handing over several Meows, a music award, which replaced the traditional local version of the VMAs (Video Music Awards).
MTV Meow doesn’t just reward clips and best artists. In the style of the American Shorty Awards, it specifically targets celebrities from various social media and honors those who have the most engagement on the networks. This year, the Portuguese language categories have declined, but the event delivered no fewer than 34 awards, “only” a dozen more than the American VMAs.
Even with more awards in 2022, several “new” categories from 2021 have lapsed and have been archived, such as two from Reelecire. Most of the prizes are named after slang, which makes them change throughout the year as well. Zika do Baile, for example, passed away in 2022, reinforcing the fact that Miaw doesn’t care about continuity.
The detail is that the attention deficit is not limited to transitory categories. MC Soffia was in contention for the award, but his invitation to the event was to stay on track, in the crowd – while TikTokers occupied the VIP sector. She was luckier than former BBB Rizia Cerqueira, who ran for the Black Star Rising trophy and was not invited. Worse still: Tata Estanieck and Boo, who were competing for the Duo trophy, in addition to not receiving an invitation, discovered that the award was only done through social networks. To top it off, Carlinhos Maia said on air that he had twice won MTV Miaw, but never received his trophies.
The most important kittens went to Ludmilla, who won the trophy of Musical Artist of the Year, Jão, awarded by the Albaum (that’s right) of the year, Pedro Sampaio, author of the Anthem of the year, and Manu Gavassi for Clipão da P # rr @.
Ludmilla beat Anitta, Luísa Sonza, Gloria Groove, Pedro Sampaio and others to win her pink cat’s trophy. But she lost the album dispute for “Pirata”, by Jão, music for “Dançarina”, by Pedro Sampaio, and video for “Bossa Nova”, by Manu.
The list of winners also included Gkay (Icon Meow), Virginia and Zé Felipe (Dupla de Milhões), Any Gabrielly (from Brazil!), The Pocah quartet, Lara Silva, MC Mirella and Tainá Costa (Feat. Nacional) and many other . . But neither Anitta nor Luísa Sonza were consecrated, despite being named in different categories. There was no lack of mockery in the failure reward.
With a presentation by actress Camila Queiroz and rapper Xamã, the event had a tribute to Elza Soares, presence of the pet of Luiza Sonsa, bacio farofeiro by Boca Rosa and Gkay, many looks ready to become memes and performances by Ludmilla, Jão, Matuê, Wiu, Luisa Sonza, Pedro Sampaio, Skank, Zakes Bantwini and MC Pedrinho.
The awards party with all the winners will be broadcast on Thursday (28/7) on Brazilian MTV.

Source: Terra

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.