The reason why Globo cannot renew the contract with Roberto Carlos after 50 years

How much is Roberto Carlos worth? Much, a lot of money. But do the costs compensate for the investment to keep it assumed?

The response can determine the closure or renewal of the Globe bond with the singer. The column found some information.

One of the aspects analyzed is the public of the holiday special. The last, number 50, broadcast on 20 December, recorded an average of 14.3 points.

He had 25% less spectators than the 2023 edition. Why was there less interest in watching the program?

The predictability of the format – with little news from year to year – can explain part of the public escape. In addition to greater competition, in particular of the options and streaming of paid channels.

After the adjustments, Globo does not seem willing to pay a millionaire salary to an artist without the equivalent return on revenues and points on Ibope.

As far as we have heard, it can be impossible to keep a “dear” singer in the cast once a year in the programming. The investment would be disproportionate to the result.

Globo has already made the unthinkable rejecting “medallions” such as Renato Aragão, Jô Soares, Fausto Silva and Fatima Bernardes.

As far as they did, nobody is immune to the broadcaster’s economic policy. Although it is “king”, Roberto Carlos could be next to the list of economics cuts.

Source: Terra