Studio Ghibli: How The Aesthetics of the Japanese Studio has conquered Brazilians on social networks

Studio Ghibli: How The Aesthetics of the Japanese Studio has conquered Brazilians on social networks


The unique style of the study has invaded the Brazilian feed through artificial intelligence; Co -Fondor Hayao Miyazaki had already repudiated the use of AI

THE Studio GhibliOne of the most iconic animated studies in the world has overcome cinema screens and has become a fever on social networks. With fascinating images, delicate color palettes and a nostalgic atmosphere, the aesthetic characteristic of their productions dominated the platforms such as Tiktok, Instagram and X (ex Twitter), where fan and even artists recreate scenes, share limbs and have spread the so called “Vibe Ghibli”.

The phenomenon is not recent, but has acquired strength with the growth of the consumption of visual content on the Internet and the possibility of generating images with artificial intelligence. The #ghibliasiastic hashtag accumulates millions of views, guided by videos that explore architecture and scenarios inspired by filters that simulate the style of the Japanese study, head of the classics Chihiro’s journey, My friend Totoro AND The boy and the heron.

In addition, the aesthetics Ghibli has become a trend in design and fashion. The decorations that refer to the simplicity of the scenarios of films and clothing with cuts and colors similar to the dress of the characters are increasingly popular among fans. The concept of “cottagecore”, which enhances a bucolic and romantic life, perfectly aligns with the visual proposal of the animations in the studio, helping to further expand its digital presence.

Another factor that increased the popularity of the Ghibli studio was his arrival at streaming. With the catalog available globally, the new public had access to the works, generating a new wave of admiration and rediscovery of the classics. The recent debut of The boy and the heron (2023), directed by the Co -Funder studio, Hayao MiyazakiHe also rekindled interest in the studio filmography, encouraging discussions and content on his inheritance.

The use of artificial intelligence in the generation of images is controversial

The latest update of the generation of Openai generation technology has made users of the Chatgpt Have easy to generate images inspired by the Ghibli studio style.

Last Tuesday 25, Openai has so far launched its most advanced model, integrated with the GPT-4o. According to the company, the new version offers a multimodal approach, allowing the generation of more accurate and photojournalist images. However, what attracted the most attention was the ability of artificial intelligence to recreate with impressive fidelity the delicate and detailed trace of the Ghibli studio animations.

The repercussion was so great that even the CEO of Openi, Sam AltmanJokes. He made a publication on the X platform (ex Twitter), commenting on the trend and revealing that he was also transformed into a Ghibli -style character. With a humorous tone, Altman joked about the irony of passing years to invest in the development of artificial intelligence, just to be transformed into a stylized illustration. He also changed his profile photo in an image generated in the Japanese study style.

On the other hand, the official reaction of Studio Ghibli is quiet. The representatives of the company in the United States have not yet commented on the explosion of images generated by the AI. However, statements passed by Hayao Miyazaki They clarify the director’s position on artificial intelligence.

In 2016, when it was presented to a demonstration of animation generated by the AI, Miyazaki said he was “totally disgusted” and declared that he would never have incorporated this type of technology in his work, considering it an “insult to life”.

The Brazilians entered the wave on social networks

On social networks, the Brazilian Netizen joined the fever of the Ghibli Studio style images. The public characters also shared stylized versions of themselves, playing and helping to further increase the trend. See publications:

Source: Terra

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