Todateen strengthens the connection with the new generation and presents its main tables to the astral digital event

Present at the digital astral event, on 24, in San Paolo, Todateen showed why it remains an iconic brand in the youth universe. Born as a physical magazine, Todateen has undergone a strategic transformation. Today it is distinguished as a digital power, with multiplatform content and updated language that dialogues directly with young people.

The brand has a strong presence on social networks and on the official website. Deal with topics ranging from diversity and empowerment to pop culture, relationships and internet tendencies. Always with the aim of accompanying the rhythm and interests of the new generation.

During the event, which presented about 100 guests, including representatives of Mktmix, Boticário, XP Investmentos and other strategic partners, the Todateen team presented their prominent projects. The presentation was responsible for Julia Barosa, the marketing team, which strengthened the commitment of the brand for innovation and closeness to her audience.

Among the main tables presented are:

• Astrotheenwhich mixes astrology and lifestyle in a light and fun way;
• Beauty hacks with Nina Ghazzauiwith practical and creative beauty advice;
• Survival manual with Helena Naveswho faces the challenges and dilemmas of the young life;
• Future All Businessdevelopment of projects that explores the universe of entrepreneurship and career;
• Anacardi juice: Kitchen with Anacardi’s influencer on YouTube that mixes humor and food in easy recipes and filled with personality – combining entertainment and authenticity in generous doses.

Todateen’s participation in the event strengthens how significant the brand is when it adapted its essence to new platforms and forms of content consumption. More than ever, Todateen is connected to the themes that count and that really count: young people.

Source: Terra