Eliana debuts with “Left Foot” and Globo recalculates the route to the presenter

The 2025 season of the masked singer Brazil, presented by Eliana between January and March, had the worst average audience of the show from her debut in 2021: only 9.7 points in Greater São Paulo. The number represents an 11.8% drop from 2024, when reality has reached 11 points. Compared to the early years, the accumulated drop was 15%.

Although the program has maintained leadership in time, it had to face criticism for its lack of renewal, low repercussion on social networks and difficulties in attracting celebrities, in particular due to the absence of fixed contracts with the issuer.

The 2025 edition bet on the patterns inspired by the characters of the soap opera to celebrate the 60th anniversary of Globo. However, even with honors of iconic characters such as Carminha and German Nazaré, the impact has been limited.

The replacement of Ivete Sangalo by Eliana responsible for the program has generated mixed reactions. Despite the compliments for the energy of the new presenter, part of the public evaluated that it seemed cracked in the guide. Episodes such as the elimination of Sandra Annenberg and the victory of an already known competitor have not reached the expected repercussion.

Eliana: new directions and image reformulation

Hiring in June 2024, after 15 years at the SBT, Eliana began her career in Globo with participation in the famous dance table, together with Luciano Huck, on July 7, 2024. Since then, he participated in projects such as coming, Eliana’s Summer House, The Masked Singer’s Christmas Special, and joined the GNT fair fair.

The issuer has invested in strategies to grease his image from the old house. Eliana has accumulated passages in various formats, from family entertainment to the behavioral debate, trying to consolidate a new career phase. According to internal information, an unprecedented new project is prepared for 2026, with probable display on Saturday.

While this format does not debut, Eliana continues with occasional appearances on open TV. Saturday (07), he was in the painting “Why, Mion?”, Del Cauldron with Mion, where he was interviewed by the children. The presenter is also confirmed presence at the LED festival, broadcast in April and returns to the new season of the Justa skirt, which began on April 30th.

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Strategic Planning of Globo for 2026

Globo considers Eliana as a long -term bet. The management of the station is studying a weekly auditorium program focused on the family public, an area in which it has vast experience. This possible new program will be able to fill the gaps on the vote on weekends and strengthen your presence on open TV.

In addition, the presenter appears as one of the main quotations to eventually replace Ana Maria Braga responsible for Mais Você. Although the morning owner follows the air after returning to vacation in the United States in 2024, his possible retirement is a recurring subject behind the scenes.

The station sees Eliana a professional with prestige between advertisers and appeal with the public, attributes considered essential for the morning.

For now, the transition gradually follows. The presenter was maintained in seasonal and special attractions, such as the child Esperança, as well as being considered to take on Marcos Mion’s place if you migrate to the command of the Big Brother Brazil in 2026.

Source: Terra