Globo marked the debut of the reality show of Cerrado for 6 October, an unprecedented production that portrays the daily life of influential women of the Brazilian midwest. The exhibition will take place through the GNT closed channel, with simultaneous transmission from the streaming globoplay service.
With ten episodes scheduled, the season will end on December 8, on the eve of the start of the special programming of the year.
Inspired format and editorial proposal
Inspired by the format of Rich Women, an attraction of the band between 2012 and 2013, the new betting of Globo promises to unite ostentation and intimate aspects of the life of the participants.
The production has gained internally the nickname “Rich Women of the Seranejo”, precisely maintaining the original structure of the band’s reality, but focused on characters linked to the universe of country music and the lifestyle of the agri -food in the midwest.
Participants and profiles
The cast of the first season brings together entrepreneurs, influencers and traditional characters in the region. Among those confirmed are the influencer Layla Monteiro, the Rancher Roseli Tavares and the entrepreneurs Tana Lobo, Crystal Lobo and Thaily Sexensato.
However, the best known name is Andréa Mota, a widow of the singer country Leandro, who went to Leonardo. He is the mother of two children of the artist, Lyandra Costa and Leandro Costa.
Narrative objective
Production aims to present the luxury of the daily life of the participants, with emphasis on parts, travel, rural properties and consumption of high -level brands. However, the management of the program stresses that there will be room for other emotional moments, with reports on personal challenges, family problems and intimate dilemmas.
The issuer intends to show these women from a more human and sensitive perspective, going beyond the aesthetic of apparent wealth.
Investment and advertising market
The project is already under the negotiation phase with the advertising market. According to the calculation of the newspaper Folha de S.Paulo, Globo offers a sponsorship share for an amount of $ 2 million. This value includes the exhibition in GNT actions, globoplay and digital marketing actions on the social networks of the participants.
Conclusion
Powerful of Cerrado emerges as an extension of the current interest of Globo in the universe of the country, which is already manifested in other attractions such as the Viveer Seranejo program and the next soap opera learns.
Source: Terra
I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.
