He is the founder and sponsor of the Earthshot prize, which will be edition in Brazil in November this year
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Yes, Prince William promotes one of the most important environmental prizes in the world, the Earthshot prizewhich is considered the Oscar of sustainability. It is not exactly the “owner” of the initiative, but has really launched the prize in 2020 and continues as a sponsor of the event, which aims to reward the most innovative solutions to the environmental challenges of the world. In addition, for the first time, the award has a date that happens in Brazil!
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Since 2020, the prize has been awarded to five winners, one for each front of the initiative. They are: nature, air, oceans, waste and climate. The prize is also at the time of Royalty: WHO Vince takes the award of one million pounds, the equivalent of $ 7.3 million, in the current price.
It is not possible to register directly, but to have its initiative, the company, the non -profit organization or even the government project, appointed for “scout” that are partners of the prize.
To date, the prizes are based in London (2021), Boston (2022), Singapore (2023) and Cabo City (2024). Now, in November of this year, the event arrives in Rio de Janeiro and will take place at the Museum of Tomorrow.
According to information from the Porto Terra obtained by Earth2,426 solutions were presented at the 2025 -52.12% prize for the global South. From Brazil, in particular 140 initiatives have been included.
A Brazilian project has never won the prize, but was a finalist: the case of Belterra, in the category of nature. Based in Mato Grosso, the organization that was a finalist in 2023 collaborates with the small and medium producers to restore critical forests and protected 40,000 hectares of Brazilian forests. In addition, they connect dozens of farmers with commercial partners to increase the local economy.
Prince William and the environmental cause
The Prince of Wales is the founder of Royal foundationFoundation of the royal family that mobilizes leaders, companies and people so that together they can “face the major challenges of society”. The foundation plays with his wife, Kate Middleton, and was through the initiative that created the Earthshot prize.
In his biography made available on the award website, William is described as a “defender of environmental protection”, having conducted international fronts to suppress the illegal trade in wildlife and helped the ivory ban in the United Kingdom.
“He believes that the next ten years are fundamental in our struggle to protect the planet. That’s why, by 2020, he launched the The Earthshot prize“They say.
In an exclusive interview with FantasticFrom TV Globo, the prince has even said that “Brazil will produce the best and most surprising prize” and that this was the reason for the choice of the country.
“I think vibration, people, energy, the beautiful country … I could not do without Brazil. We want the Earthshot prize to be sincerely Brazilian, so that it really has a Brazilian flavor. And we are very excited to see the energy and enthusiasm that will be brought to the award,” said William.
Source: Terra

I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.
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