Boninho is hired as showrunner and creative consultant for Disney in Brazil

Boninho is hired as showrunner and creative consultant for Disney in Brazil


The former director of Big Brother Brasil will have a strategic role in the company’s new projects and is already preparing big news for 2026.

Director Boninho, known for his work helming Big Brother Brazil, has been hired by Disney to act as showrunner and creative consultant in Brazil. The announcement was made during the brand’s annual upfront, held last Tuesday (28).




Boninho is also currently responsible for The Voice Brasil, a project developed in collaboration between SBT and Disney. According to the Terra portal, Disney’s director of sales and partnerships, Giselle Ghinsberg, underlined that the director will play a key role in a large-scale strategy within the company.

During the event, Ghinsberg stated that this collaboration will bring novelties in early 2026: “A gigantic project is coming early next year that the market will really like and which will be unprecedented“he said.

Credits: Bahia Notícias

Source: Terra

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