The Sleeping Giants Brasil campaign to demonetize Jovem Pan managed to get two other advertisers to opt out of advertising on the channel.
With the departure of Natura and the iG portal, there are already five companies that have left Jovem Pan since last Wednesday (21/12). The first were TIM, C6 Bank and Burger King.
Using pressure from social networks, Sleeping Giants Brasil directly appealed to advertisers with a video showing Jovem Pan commentators advocating coup d’état acts in the United States and Brazil, and indicating that the victories of Presidents Joe Biden and Luiz Inácio Lula da Silva would have been frauds.
Even in the midst of the boycott, the Jovem Pan News channel gave space on Tuesday (27/1) to Senator Lasier Martins to reiterate the thesis that the TSE did not present the source code of the polls, which was made available to all parties and institutions such as the armed forces for 10 months – from October 2021. No denial, while he claimed that this fake news was “a crime against the country” and left the polls that elected Lula suspicious.
The electoral fraud narrative has encouraged extremists to travel to Brasilia to wreak havoc. The situation worsened with riots and fires in the capital, followed by an attempted bomb attack, which led to the arrest of Bolsonarist George Washington Oliveira Sousa for terrorism.
In its messages, Sleeping Giants Brasil hit exactly the key of the extremist comments conveyed by Jovem Pan News, asking companies to stop “sponsoring coup speeches”. The campaign profile even reported the comments of the terrorist arrested for planting a bomb on Jovem Pan’s content, as well as listing the radical commentators of the channel he followed.
In response to the campaign, iG said: “We make it clear that the iG portal does not condone or support fake news practices. We are strengthening our belief and commitment to professional journalism and democracy and are proud of the independence and credibility of our contents”.
Nature warns you. “Hi, Sleeping! Thanks for the alert, see? We’ve already removed the ad. Let’s make the internet a more beautiful place!” the perfume company said.
YouTube has also recently demonetized all Jovem Pan channels on its own initiative. According to the platform, the decision came after the company identified content that didn’t comply with its content policy.
In addition to Jovem Pan, YouTube has also demonetized the channel of commentator Paulo Figueiredo, nephew of dictator general João Figueiredo, who lives in the United States and has openly defended a civil war in Brazil on Jovem Pan News.
📢A @naturabroficial FOURTH COMPANY TO REMOVE ITS ADVERTISEMENTS FROM YOUNG PAN!
Let’s celebrate with 200 comments here with #DemonetizeJP congratulating Nat on the decision?! 🇧🇷https://t.co/aBmug254Ow
— Sleeping Giants Brazil (@slpng_giants_pt) December 27, 2022
Target hit, the company demonetizes!
OR @IG is the fifth company to remove its ads from Jovem Pan.
We thank IG with a rain of affection, like, follow and, above all, using the hashtag #DemonetizeJP🇧🇷
Congratulations IG ❤️ https://t.co/xcrCXX9lbc
— Sleeping Giants Brazil (@slpng_giants_pt) December 28, 2022
🚨 URGENT 🚨 Terrorist Washington, arrested for attempting to blow up tanks at Brasilia airport, closely followed Jovem Pan.
According to Twitter data, 20% of the accounts followed by the extremist belong to Jovem Pan, his commentators or former commentators. 🇧🇷 #DemonetizeJP pic.twitter.com/VkjaNOUL3T
— Sleeping Giants Brazil (@slpng_giants_pt) December 27, 2022
🧶 Ana Paula Henkel was the second account to be followed from Washington. Rodrigo Constantino is the account with the most interactions.
Alexandre Garcia, Fiúza, Roberto Motta and Augusto Nunes are other commentators of the broadcaster followed by the terrorist. #DemonetizeJP pic.twitter.com/eXlljpX0eP
— Sleeping Giants Brazil (@slpng_giants_pt) December 27, 2022
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Source: Terra
Amanda Larkin is a celebrity journalist at Gossipify, known for her in-depth interviews and unique perspectives on the entertainment industry. She covers celebrity news and gossip, providing readers with engaging and informative content, and understanding of the inner workings of the industry. She’s respected for keeping readers up to date with the latest trends and providing a fresh perspective on the celebrity world.
