Michelle Obama co-founded sugar-free food company to fight childhood obesity

And

______________________________

Michelle Obama founded a children’s food and drink company. According to The Wall Street Journal, it was called PLEZi Nutrition. The initiative is a continuation of the struggle of the wife of former US President Barack Obama with childhood obesity and work to improve the health of the younger generation as part of the “Let’s Move!” campaign.

We hope not only to provide children with healthy and tasty drinks and foods, but also to start a race for leadership that will change the entire food industry, Obama said in a statement.

The first product to be introduced by PLEZi Nutrition will be a drink for children ages six to 12 with no added sugar. It contains a large amount of nutrients, such as potassium and fiber. The Wall Street Journal notes that the label of the drink states that one 237 milliliter bottle contains 2 grams of fiber. The drink is called a healthy alternative to juice.

The price of PLEZi drinks is $3.89 (about 300 rubles) for a pack of four. The company’s management notes that Michelle will be responsible for marketing and educational activities, as well as various charitable initiatives under the PLEZi brand. At the same time, Obama will not appear in advertising for the products themselves.

Previously, Michelle spoke in detail about the difficulties in marriage with the president. Obama admitted that the most difficult period in their lives came with the birth of children. While her husband was involved in politics, she took care of her two young daughters on her own. Michelle also noted that she made sure that they performed their household duties and lived the same way as their peers.