On May 18, a pop-up store based on the eight-episode psychological drama “Ballet” directed by Yevgeny Sangadzhiev (“Happy End”) was opened in the capital’s Central Department Store. The corner, reminiscent of a ballet rehearsal room, features an exclusive collection of BORNE BOURGEOIS T-shirts, modeled after the dancers’ practice uniforms. And the creative for the photo shoot, inspired by the project, was developed by the team of the series. Until May 31, anyone will be able to “brand” the chosen T-shirt with their own name.
The guests of the opening of the pop-up were both the creators of “Ballet” and guest stars: director Evgeny Sangadzhiev, producer Alexei Kiselev, actors Marusya Fomina, Alexander Gorchilin, Olga Sutulova, Anton Rival, Asya Reznik, Kristina Babushkina, Mila Ershova and other celebrities of their the world of cinema.
The series “Ballet” is already available for viewing by subscribers of the Wink service.
Source: Hellomagazine
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