Netflix started charging for password sharing this Tuesday (5/23), even in Brazil. Now, users will have to pay a fee of BRL 12.90 per month for each person who uses the account outside of the subscriber’s home address.
The platform will now block devices that try to access an account without paying the fee. However, Netflix subscribers can continue to access the service while traveling on their personal devices or when accessing a new television (for example in a hotel or vacation rental). Accounts now have a new “manage logins and devices” page, so that the subscriber can control who has access to their login.
“Everyone living in the same household can use Netflix wherever they want, at home, on the road or on the road. In addition, they can take advantage of new features such as ‘Transfer a profile’ and ‘Manage access and devices’” , the platform explained in a communicated.
Access monitoring takes place through a technological solution, capable of identifying IP, Mac address and other residential markers. This way, the streamer is able to determine which is the regular address of the subscriber and which ones are out of the rules.
Therefore, anyone who wants a friend to share their account will need to purchase an “additional subscriber” to give to family. However, this option is not available to all users. As the Netflix site points out, subscriptions made through partners, such as carriers or other streaming platforms, will not offer the tool to allow account sharing. The company did not explain what its treatment of these cases will be.
The amount of the additional fee is only slightly less than the cheapest package, which costs R $ 18.90 and has advertising. Meanwhile, the standard subscription costs BRL 18.90 and the premium one, which allows for four simultaneous screens, costs BRL 55.90.
The purpose of the measure is to combat the illegal sharing of passwords and to obtain a greater share of the billing of customers who share their login information with friends and family outside the home. “Your Netflix account is for you and the people you live with,” Netflix says in a statement sent to customers who share their account with those who don’t live in the same household.
The platform has been studying this measure since 2019, when a report by the American magazine Newsweek reported that streaming was losing $135 million a month from password sharing. In countries like Canada, New Zealand, Portugal and Spain, the new rules have been in place since February.
Source: Terra
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