Hailey Bieber has launched a new facial cleansing product for her cosmetics brand called Pineapple Refresh
Hailey Bieber, wife of singer Justin Bieber“innovated” in advertising marketing for the new cleanser, a facial moisturizing product, of its cosmetics brand called Rhodes.
The model and influencer is preparing to officially launch the Pineapple refreshment, a type of facial cleansing gel with pineapple enzymes, on January 25. To promote the new detergent, Hailey he bet on a different press kit: he sent the product ‘packaged’ with a bath bomb (an effervescent product used for diving in bathtubs).
Upon contact with water, the bath bomb melts, releasing the extracts, herbs and aromas present in its composition. Only at the end of the dilution of the product will you be able to find the bottle with a new detergent. All the action, of course, was recorded on video and shared on the brand’s Instagram, check it out below.
The brand of Hailey is known for being vegan and also using more sustainable packaging options. One of these is the box box, made from a material that is 4 times stronger than cardboard and can be reused 12 times before needing to be replaced, significantly reducing waste in the long term.
Source: Terra
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