The Garcias are doing it themselves with their Emmy campaign –

FWhat Powers Decided to Be the HBO Max Comedy garcias – The Nickelodeon sequel brothers garciaHaving aired from 2000 to 2004, not qualifying for the FYC’s Emmy rating campaign, the show’s executive producer Jeff Valdes took matters into his own hands.

“We were told that HBO Max couldn’t help with the campaign for this title, so we took $30,000 and decided that we could have the creativity to focus on a unique series that we feel deserves discussion. “Industry,” Valdez said. THR.

Valdez launched an Emmy partisan campaign for the comedy series, hoping to grab the attention of television academy members with innovative PR strategies. “Necessity is the mother of invention,” she adds. Emmy voters will see digital billboards during the voting period on Sunset Boulevard, June 16-27, with an eight-second promotional video.

Less traditional efforts include FYC aerial banners flying over Los Angeles, as well as political-style garden cards placed in front of Hollywood homes (one appeared opposite the home of Warner Bros. Discovery CEO and President David Zaslav). Nude Cowboy Times Square Icon A garcias– Brands of guitars and underwear in the shape of influencers.

Wrapped double-decker tour bus garcias The signals will go to Beverly Hills for Emmy voters, where they will likely watch TV with their families. “garcias “It’s one of the few comedies the members watch with their kids,” Valdez said.

The story first appeared in a separate June issue of The Hollywood Reporter. Click here to subscribe to the magazine.