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Startup Mara is a kind of online marketplace and aims to sell at lower prices, democratizing access to healthy food
Established as an actor, Bruno Gagliasso42 years old, he has always loved entrepreneurship. In the corporate world, you quickly learned that diversifying your money is one of the paths to prosperity. For him, who has two inns in Fernando de Noronha, far beyond financial matters, business must speak to the causes he believes in. That said, he now announces his new business venture: the partnership with start Maraan online marketplace that seeks to provide healthy, quality food to people with lower incomes, working with lower prices than those practiced by competitors.
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“I’m restless, I’m passionate about everything I do, even more so when I find an activity that involves a social cause”, admits Gagliasso, in an exclusive interview with Earth.
According to him, the startup “has everything to do” with its profile, especially its focus on expanding people’s access to quality products at low prices. “It’s a social goal in a complicated economy like the one we live in,” he adds.
Operating since 2022, Mara does not charge delivery fees and operates specifically in the suburbs of Greater São Paulo, aiming to serve the most diverse types of families. In total, there are 500 collection points, with women representing 90% of the customer base. As for prices, according to Bruno Gagliassoare up to 30% lower than those practiced by competitors, such as Rappy and iFood, among other platforms of the kind.
Founded by Ariel Lambrecht AND Danilo MansanoMara’s main goal is to democratize healthy eating. According to the two executives, since the platform offers low prices and no delivery costs, all revenue currently comes from membership in Clube Mara, a kind of advantage club that offers customers greater discounts on purchases, access to exclusive products and sectors, such as the pharmaceutical sector.
Now, with the arrival of Bruno Gagliassothe idea is to increase the company’s popularity, make it known at a national level and expand its customer base and its range of action, ensuring that in the next few years the company reaches the to equalize – term used in the financial market to indicate the return on the entire investment made. It comes from to equalize which begins to consider profit.
The actor, as much as he contributes to his image, also has the autonomy to participate in the brand’s processes, which is praised by his partners. For Mara, it is a great urgency to work on a sort of ‘flexible benefit for companies’. The idea is for organizations to make a monthly amount available to their employees to spend within the application.
“The benefit is that employees can buy what they think is best for their family. Items from the basic food basket and something else that you want… something for your children’s lunchboxes, for example, and I totally understand that,” he says, referring to Titi, 10, Bless, 8, and Zyan, 4, all of whom are children of his relationship with Giovanna Ewbank.
Source: Terra
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