The influencer revealed that he plans to open a brand consultancy in 2025
Bianca Andradebetter known as Pink mouthtook the stage at RD Summit this Friday, the 8th, and commented on career challenges, cancellations and the new directions he will take. The entrepreneur recalled her journey from her first steps as a young “dreamer” in a community in Rio de Janeiro to becoming one of Brazil’s biggest influencers. During the conference, led with questions from Pedro Henrique Almeida, executive director of business performance at TOTVS, Bianca highlighted the challenges and lessons learned throughout her career.
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Bianca revealed that her mother, Mônica, has always been her greatest source of inspiration. “I always say there are five people who can say everything, I’m quiet, I’m quiet, right? Because I trust these people. And obviously the first of them is my mother,” he said. He reiterated that his mother’s teachings have shaped his personal and professional position. “She teaches me to really be a respectful person towards others and towards myself,” he added.
Addressing the topic of criticism, Bianca joked about the importance of “a lot of therapy” to deal with exposure. “When a person speaks badly of another, they are actually talking about themselves,” he said. However, she stressed that she is always open to feedback, positive or negative, especially when it comes from her consumers.
As an example, she cited the launch of her brand, Boca Rosa Beauty. Initially scheduled for June, the launch was postponed to October after criticism related to packaging defects. Bianca chose to correct the problems before making the products available on the market. “They looked at me and said, ‘You’re crazy!’ […] In the short term, I lost millions. Long term, I’m here, talking to these wonderful people, having your attention,” he explained.
With a career spanning more than a decade, Bianca recalls often hearing that her relevance would be fleeting. However, she highlighted that she has been recognized as the most admired influencer in Brazil by the multinational marketing company Scopen. “I understood that influencing means raising debates. Because with this we make people question extremely important things. If we don’t start this debate, we miss the opportunity for people to ask themselves about something that will often change their lives,” he said.
Now, in addition to focusing on Boca Rosa Beauty, Bianca has revealed her plans to launch a consultancy service to teach brand building and consumer relationships. The start of the new business is expected in 2025. “We really believe in this new business,” he concluded.
Source: Terra
Ashley Fitzgerald is a journalist and author at Gossipify, known for her coverage of famous people and their lives. She writes about a wide range of topics, including celebrities, influencers, social media stars, and public figures. Her articles are known for their in-depth analysis and unique perspective. She is respected for her ability to keep readers up to date with the latest news and trends of the famous people.
