Marketing? Felipe Neto’s speech hides the puzzles on the candidacy for the presidency

Marketing? Felipe Neto’s speech hides the puzzles on the candidacy for the presidency


The nuances of Felipe Neto’s speech on the video that speak of presidential candidacy hide the references




The digital influencer Felipe Neto He surprised his followers on Thursday (3) by releasing a video in which he claims to consider a presidential candidacy. The declaration quickly gained repercussions on social networks, generating debates on the real intention at the basis of the announcement. According to him, the decision was made after a period of distance from politics, in which he tried to “take a look” and deeply reflect on the problems of the country.

What has attracted more attention in the speech, however, were the terms used by Felipe. Internet users soon identified different expressions inspired by the book 1984from George Orwell, A classic that interprets a company dominated by an authoritarian and vigilant regime. In presenting themselves as someone moved by the “mastery of information” and by the desire to be a “guardian of truth”, Felipe Echo directly the vocabulary present in the dystopian work. Still mentions a “diary” in which he would have recorded his reflections: a clear allusion to the character Winston Smith, protagonist of the novel.

In addition, YouTuber has revealed the creation of a new digital platform called Nova Fala, which, according to him, will be a sort of social laboratory in which users share information and interact with the content. The proposal immediately refers to the concept of “Novilantuage” (or “Novafala” in some translations), a language controlled by the state in the fiction of Orwell. “This network would be something similar to a ministry, I will not define what, perhaps the truth”He said, referring to the imaginary organism responsible for manipulating information in the novel.

The most symbolic trait of his speech is perhaps the one in which he puts himself as a paternal figure: “This is what I want to be for the nation: a generous father as vigilant or, if I am too young, I want to be like an older brother.” The speech refers directly to the “Big Brother”, an omnipresent character and controller of the narrative of Orwell – and also inspiration for the name of the reality show Big Brother.

Although it is not yet clear whether the pre-antidia proposal is real or simply a part of a promotional action of the influencer, many already hypothesize that the video is a teaser for a future collective reading of the book 1984 In your book club. At the moment, Felipe Neto leads discussions on Pureby Nara Vidal, with a closing forecast at the end of April. The connection between his speech and the universe of dystopia strengthens the possibility that he is again using the impact of the networks to cause reflection and commitment.

Source: Terra

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