During the interview Silvia Abranel Criticism, her sister, Daniela Beyruti, SBT manager, from the death of her father, Silvio Santos
From the death of Silvio Santos in August 2024 and the consequent possession of Daniela Beyruti As President of SBT, the station tried to reinvent itself. Danieladaughter of SilvioThe responsibility to conduct the company was assumed in a new phase, marked with experimentation and adjustments in the programming grid. The idea is to modernize the issuer and regain the public, but not all of SBT share this approach.
Silvia Abranelsister of Daniela and also involved in the management of the channels, expressed a divergent opinion during an interview with Ricted Flávio program, transmitted by Leodias TV. For her, the station must evaluate her origins rather than release in the news. “Nobody will be Silvio Santos. Silvio Santos was unique. So for now we have to bring the old sbt, because that’s what it was right. People want him”declared Silviaunderlining the strength of tradition on open television.
According to the director, it is not always the best answer when it comes to the station’s audience. He claims that attention should be on the popular classes, which have always been the base of the SBT audience. “Television is not innovation, in particular SBT, which is class C and D. we have to do the television for the public that Silvio has always done his whole life”, He said, strengthening that the identity of the canal is in classic and convenient formats.
Silvia He defended the idea of testing new internal talents on simpler programs, without quickly discarding them if the initial audience does not correspond. He cited as an example old paintings that could be revisited and adapted, something that was done by Patrícia Abravanel. “I would really like to save things … as Patricia is doing, saving paintings by Silvio Santos”, commented, underlining the importance of giving time so that the public was used to the new phase without Silvio.
At the end of the conversation, Silvia He also commented on the need to maintain programming with a large appeal, focused on all generations. “We have to please the young audience, yes, a lot, but we cannot forget the father, mother, grandfather and grandmother”, He said, observing that family television has always been an SBT brand. As a practical example, he suggested it Celso Portolli It could take old attractions with new guise: “Take Celso: ‘Celso, let’s try on’ What is the song? ”concluded
🚨 Now: Silvia Abravanel has criticized the direction of Daniela Beyruti in SBT and defended the rescue of the classic style of the broadcaster: “Television is not innovation, in particular SBT, which is class C and D. we must please the young man, but without forgetting father, mother, grandmother and grandmother”. pic.twitter.com/f94sg6g32r
– media backstage (@bastinadore) April 30, 2025
Source: Terra
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